新时代背景下品牌战略对饲料企业贸易的影响

Analysis on the influence of brand strategy on feed enterprise trade under the background of new era

随着经济全球化和经济一体化的飞速发展,以及我国市场经济体制的不断完善,企业在发展过程中面临着更多的机遇和挑战。新时代背景下,竞争已成为各类企业生存和发展的主体环境,企业间的贸易竞争更是复杂多变,饲料企业想要在国内外市场上进一步扩大贸易发展空间,拓展贸易渠道,培育贸易新业态,就必须要实施品牌战略,积极开拓打造属于自己的品牌,为企业生存和发展奠定坚实的基础。基于此,本文从饲料企业品牌战略现状、存在的问题和品牌建设对饲料企业贸易产生的影响这两个方面入手,深入探析饲料企业实施品牌战略提升贸易核心竞争力的有效途径。

With the rapid development of economic globalization and economic integration and the continuous improvement of China’s market economic system,enterprises are facing more opportunities and challenges in the process of development.In the new era,competition has become the main environment for the survival and development of various enterprises,and the trade competition among enterprises is more complex and changeable.If feed enterprises want to further expand trade development space,expand trade channels and cultivate new trade formats in domestic and foreign markets,they must implement brand strategy and actively explore and build their own brands,Lay a solid foundation for the survival and development of enterprises.Based on this,this paper starts with the current situation and existing problems of feed enterprise brand strategy and the impact of brand construction on feed enterprise trade,and deeply analyzes the effective ways for feed enterprises to implement brand strategy and enhance their core trade competitiveness.