精准扶贫背景下饲料产品营销模式探讨

Discussion on marketing mode of feed products under the background of targeted poverty alleviation

饲料是农产品重要的组成部分。饲料产品销售不畅严重影响了农村地区特别是贫困地区的经济发展。在精准扶贫背景下,以饲料产品营销为切入点,实现精准扶贫是全面振兴乡村经济的有效策略。精准扶贫的根本是通过有效盘活一批农村产业,为农民提供一个能产生收益的渠道。在现有的饲料产品营销模式下,重效益轻质量,农村居民得不到应有的效益,且不能从农业劳动中得到相应的报酬,无法帮助贫困地区人口顺利脱贫。因此,本文对饲料产品营销的现状和发展趋势、现存问题进行详细分析,并对精准扶贫背景下饲料产品营销模式进行全面的探讨,旨在提高饲料产品营销效率的同时帮助贫困地区的实现精准脱贫。

Feed product is an important component of agricultural products.Poor sales of feed products have seriously affected the economic development in rural areas,especially in poor areas.Under the background of targeted poverty alleviation,taking feed product marketing as the entry point to realize targeted poverty alleviation is an effective strategy to revitalize rural economy in an all-round way.The foundation of targeted poverty alleviation is to provide a channel for farmers to generate income by effectively activating a number of rural industries.Under the existing feed product marketing model,efficiency is valued rather than quality,and rural residents can not get due benefits,and can not get the corresponding remuneration from agricultural labor,and can not help the population in poor areas smoothly out of poverty.Therefore,this paper makes a detailed analysis of the current situation,development trend and existing problems of feed product marketing,and comprehensively discusses the feed product marketing mode under the background of targeted poverty alleviation,aiming to improve the efficiency of feed product marketing and help the population in poor areas achieve targeted poverty alleviation.