生态化视域下农产品电商供应链收益分配机制研究

Research on income distribution mecha-nism of agricultural products e-commercesupply chain under the ecological vision

随着数字乡村战略和“互联网+农业”的推进,科学实施农产品电商物流供应链的收益分配对其生态化构建和运营具有重要意义。围绕供应商、电商和物流商三大节点,通过引入资源贡献度、执行响应度、生态投入度和风险防控度四大影响因素,适当修正影响因子权重、节点综合影响因子约束以及专家打分判断,应用修改完善后的Shapley模型使农产品电商物流供应链生态化运作的收益分配更加理性和科学。尤其是通过算例的验证,彰显出模型修正的合理性。进而显示通过该模型得出的分配方案的应用,将有效提升生态化合作博弈环境下整体供应链运营的稳定性和市场竞争力。

With the advancement of the digital village strategy and“Internet+agriculture”,the scientific imple-mentation of the income distribution of the agricultural product e-commerce logistics supply chain is of great significance to its ecological construction and operation.Focusing on the three links of suppliers,e-commerce and logistics providers,this paper appropriately modified the weight of impact factors,constraints of link compre-hensive impact factors and expert scoring judgment by introducing four influencing factors:resource contribu-tion,implementation responsivity,ecological investment,and risk prevention and control.The application of the modified Shapley model makes the income distribution of the ecological operation of agricultural e-commerce logistics supply chain more rational and scientific,especially through the verification of an example,which demonstrates the rationality of the model modification.It further shows that the application of the distribution scheme derived from this model will effectively improve the stability and market competitiveness of the overall supply chain operation in the ecological cooperative game environment.