传承红色基因 弘扬国潮文化 原店原址的百年老店——老凤祥银楼总店

Inheriting the Red Gene and Spreading the Culture of National Vogue

在被誉为中华商业第一街的上海南京路上,有一家具有100多年历史、在中国较为少见的原店原址的百年老店——那就是坐落于南京东路432号的老凤祥银楼总店。清道光二十八年(公元1848年),老凤祥银楼创始于上海南市大东门,名为"凤祥"银楼。光绪三十四年(公元1908年),迁址于南京路盆汤街(现南京东路432号老凤祥银楼总店原址),在此已经有113年的历史,是名副其实的"百年老店"。

Lao Feng Xiang not only carries on the quintessence of national vogue culture, but also integrates the essence of Shanghai style. It enjoys brand reputation across the country and embellishes an immortal "gold-lettered signboard" for the national jewelry industry. Moreover, many stories on red genes have been told from generation to generation, thereby becoming valuable wealth in brand culture of Lao Feng Xiang.