民国时期上海商业包装纸装饰秩序法则

The Rule of Decoration Order of Shanghai Commercial Wrapping Paper During the Period of the Republic of China

民国时期新政权的确立促使社会产生变革,通商口岸的开放推动着经济、文化以及科学技术的发展。产品品牌观念与商品经济模式随同西方市场经济的运营传送至中国,纷繁的外来文化推动了民族工商业的繁荣进步,在新文化的洗礼和西方艺术思潮冲击下呈现出的艺术设计开始由传统向现代转型。为了在形形色色的商品角逐中胜出,商号们纷纷开始重视对商品的包装,这种意识的觉醒促成了包装业的兴盛。

This article attempts to start from the research perspective of the sense of order in decoration, analyze the commercial wrapping paper with typical decorative order characteristics in Shanghai during the Republic of China, and classify and summarize the visual forms of wrapping paper decoration at that time, so as to sort out the commercial packaging in Shanghai during the Republic of China. The decorative patterns of paper seem to be orderly under the "unconscious" creation. It is concluded that there are three decorative order laws of symmetry and balance, rhythm and rhythm, contrast and harmony in commercial packaging paper under the traces of the times. It is expected that while in-depth exploration of packaging design in Shanghai during the Republic of China, the use of resource conversion will be carried out to better apply the decorative order and creative rules contained in it to contemporary design practice.