媒介文化的现代性涂层危机——对一种基于技术逻辑的新型文化资本的批判

Modernity Coating Crisis of Media Culture:Criticism on a New Type of Cultural Capital Based on Technological Logic

当前,一种信奉技术逻辑的新型文化资本正成为大众新宠,这种新型文化资本有着社会结构性诱因,它导致了传播职业的重组,打破了传统媒体垄断内容生产的格局,导致了话语权重新分配,同时带来几个趋势性的后果:给媒介文化带来新的技术附魅和新的文化霸权、使媒介文化丧失传统文化资本所具有的特有气质、技术新潮取代了文化灵韵。从本质上说,技术工具理性甚嚣尘上是其大行其道的根本原因,作为现代性涂层其本质是一种技术引发的文化异化状态,它预示着技术引发的文化再结构化,暗含了资本价值运动的新趋势。其化解之道是强化文化灵韵价值本位,突出文化的审美性和反思性,推行清新活泼、形式多样的文化实践形式。

Nowadays, a new type of cultural capital that believes intechnological logic is becoming popular. This new type of cultural capital has social structural incentives, and leads to the reorganization of the communication profession, breaks the pattern of traditional media monopolizing content production, and leads to the redistribution of discourse power. At the same time, it brings several trend consequences: it brings new technology enchantment and new cultural hegemony to media culture, which makes media culture lose the unique temperament of the traditional cultural capital, and the technological new trend replaces the cultural charm. Essentially, the rampant technological instrumental rationality is the fundamental reason for its popularity. As a coating of modernity, its essence is a state of cultural alienation caused by technology, which indicates the cultural re-structuring caused by technology and implies the new trend of capital value movement.The solution should be to strengthen the value standard of cultural spirit, highlight the aesthetics and reflection of culture, and promote fresh, lively and diverse cultural practice forms.