法国民宿发展的关键成功因素及其对中国的启示

The Key Success Factors of the Development of B&B in France and the Implications for China

基于法国12家民宿的841条评论,采用扎根理论法、深度访谈法等,剖析法国民宿业发展的关键成功因素及其面临的问题。结果表明,法国民宿业的关键成功因素包括民宿环境、民宿氛围等7个主范畴及其对应的24个范畴,面临的威胁有Airbnb影响传统住宿业的发展、部分民宿未经许可经营等。基于此,针对中国民宿业的发展提出完善政府行政保障机制、优化市场需求推动机制、构建民宿业协同共生机制等相关建议,为国内民宿业高质量发展提供经验参考。

Based on 841 reviews of 12 B&B in France,the key success factors and problems facing the development of the French B&B industry are analysed using the grounded theory method and in-depth interviews.The results show that the key success factors of the French B&B industry include 7 main categories such as B&B environment and B&B atmosphere and their corresponding 24 categories,while the threats faced include Airbnb's influence on the development of the traditional accommodation industry and the unauthorised operation of some B&Bs.Based on this,relevant suggestions are made for the development of the B&B industry in China,such as improving the government's administrative guarantee mechanism,optimising the market demand promotion mechanism,and building a synergistic and symbiotic mechanism for the B&B industry,in order to provide an empirical reference for the high-quality development of the domestic B&B industry.