北京寺庙文化旅游游客满意度研究

Study on Tourist Satisfaction of Beijing Temple Culture Tourism

寺庙文化旅游作为文化旅游的一种,有其自身独特的优势。文化旅游作为旅游的重要形式,提升游客对文化旅游的满意度对于旅游业发展十分重要,能够很好地带动当地经济发展。采用问卷调查的方法收集数据,同时运用SPSS软件对已有的数据进行分析,了解游客对寺庙文化旅游满意度的基本情况。从模型结果可以看出,影响游客寺庙文化旅游的因子包括产品因素因子、基础设施因子和相关服务因子,其影响程度是产品因素因子>基础设施因子>相关服务因子。最后,针对景区目前存在的一些不足,提出寺庙文化旅游改进的相关建议,对寺庙文化旅游的发展起到借鉴作用。

Temple cultural tourism,as a kind of cultural tourism,has its own unique advantages.Cultural tourism is an important form of tourism.Improving tourists'satisfaction with cultural tourism is very important for the development of the tourism industry,and can well drive local economic development.Using the questionnaire survey method to collect data,and at the same time conducts a factor analysis of the existing data to understand the basic situation of tourists'satisfaction with temple cultural tourism.It can be seen from the model results that the factors that affect tourists'temple cultural tourism are product factor factors,infrastructure factors and related service factors,and the degree of influence is product factor factor>infrastructure factor>related service factor.In the end in view of some of the current deficiencies in the scenic area,relevant suggestions for the improvement of temple cultural tourism are put forward in order to serve as a reference for the development of temple cultural tourism.