后疫情时代区域农产品电商直播发展研究——以安徽省为例

Research on the Development of Regional E-commerce Live Broadcast of Agricultural Products in the Post Age of COVID-19 Epidemic——Taking Anhui Province as an Example

文章分析后疫情时代国内长江中下游地区农产品电商直播发展总体现状,深度剖析区域农产品电商直播发展中基础设施不健全、农产品电商直播服务体系不完善、直播内容创新度低、人才缺乏等普遍存在的问题,结合安徽区域农产品特色,为安徽地区农产品直播电商发展提出相应对策。

In the paper,the general status quo of e-commerce live broadcast of agricultural products in the middle and lower reaches of the Yangtze River of in the post age of COVID-19 epidemic is analyzed.The common problems in the development of regional e-commerce live broadcasting of agricultural products,such as imperfect infrastructure and e-commerce live broadcasting service system of agricultural products,poor innovation of live broadcasting content and lack of live broadcasting talents,etc are also dissected.In the end,it puts forward some countermeasures for the development of e-commerce live broadcasting of agricultural products in Anhui according to the characteristics of regional agricultural products in the province.