中国文化对外传播的符际书写路径研究

Path of Intersemiotic Writing for the Chinese Culture Going Global

为了更好地发挥符际书写在推进中国文化对外传播中的作用,文章借助文化符号学理论,提出了语内、语际和符际融通的,跨模态与跨媒介一体化的,以及基于多模态文本的3类符际书写路径。进而以宁波区域文化对外传播为例,从符际书写视角对中国文化对外传播提出对策建议。

In order to bring into full play the roles of intersemiotic writing in the spreading of the Chinese culture overseas, the article proposes three paths of intersemiotic writing characterizing as intralingual, interlingual and intersemiotic combination, cross-modal and cross-media integration and based on the multimodal text under the theoretical framework of cultural intersemiotics. Finally, this paper puts forward suggestions of Chinese culture spreading abroad from the perspective of intersemiotic writing based on Ningbo regional culture going global.