摘要
媒介融合是技术推动下的技术变革与信息范式,5G技术赋能可以实现电视媒体在内容形态、内容生产,以及传播方式等层面的转型升级,进而强化电视媒体在媒介融合下的可供性与影响力。媒体融合新思维下,电视媒体应从内容、关系以及服务三个层面进行战略布局,如利用5G技术实现内容的智能化生产与传播、构建社交视频场景激活电视产业链条,以及在新智能终端布局5G创新应用形式。
The media integration is a technological change and an information paradigm driven by technology.If TV medium is to achieve media integration or use 5G technology to achieve transformation and upgrading,it is bound to break through the traditional media.The deep-rooted communication paradigm has to be turned to a new communication mechanism of TV medium,which is embodied in the innovation of media form,communication content,communication channel and production mode.The innovation of TV medium is the best way to reshape the TV medium business.
作者
陈维超
周婷
CHEN Wei-chao;ZHOU Ting(School of Journalism and Communication,Hu'nan Normal University,Changsha Hu'nan 410081,China;School of Journalism and Communication,Chongqing University,Chongqing 401331,China)
基金
湖南省教育厅科研项目(19C1132)
湖南师范大学博士科研启动基金项目(2020061802)。
关键词
5G
电视媒体
场景创新
媒体转型
5G
TV medium
scenery innovation
media transformation
