《隐秘的角落》角色海报的多模态话语分析

Multimodal Discourse Analysis of the Role Poster in the Bad Kids

海报通过细致构图,利用图像、色彩、文字等模态符号表现影视作品的主题,勾勒角色特征及暗示故事情节,达到调动观众好奇心、引起观影兴趣的作用。本研究基于多模态话语分析理论,运用视觉语法分析热播剧《隐秘的角落》系列角色海报,探讨其中不同模态符号之间如何共同构建图像语篇意义、传达信息,以期丰富多模态话语分析理论解析海报的实践应用。

Through exquisite composition,posters make full use of modal symbols such as images,colors and words to express the theme of television works,outline the features of characters and hint the plot of a story,so as to arouse audience's curiosity and interest in watching the film.Based on multimodal discourse analysis theory,this thesis uses visual grammar to analyze a series of role posters of the current popular television work the Bad Kids,and discusses how the different modal symbols in the poster jointly do the visual construction of meaning and convey the key information of the film,so as to enrich the practical application of multimodal discourse analysis theory to analyze posters.