基于地域文化的京张高铁车站导视系统设计方案

Design scheme of regional culture-based guidance signage system for Beijing-Zhangjiakou high-speed railway station

我国高速铁路事业快速发展,高速铁路客运站的导视系统基本实现了统一化和标准化,形成了铁路系统整体性的视觉体系。这种整体性带来了视觉同质化问题,千篇一律的视觉体验不利于高速铁路整体性与多样化之间审美张力的形成,尤其体现在北京—张家口高速铁路(简称:京张高铁)这种品牌化线路上。文章从地域文化出发,用符号提取转译的方式,设计面向北京2022年冬奥会和冬残奥会的京张高铁车站导视系统。基于地域文化的导视系统能够增强城市文脉与高铁车站之间的联结,将铁路文化融入城市文化景观和文化记忆之中。

With the rapid development of high-speed railway in China,the guidance signage system of high-speed railway passenger station has been basically unified and standardized,formed an integrated vision system of railway system.This integrity brings about the problem of visual homogenization.The same visual experience is not conducive to the formation of aesthetic tension between integrity and diversity of high-speed railway,especially in the brand line of Beijing-Zhangjiakou high-speed railway.Starting from the regional culture,this paper designed the guidance signage system of Beijing-Zhangjiakou high-speed railway station for 2022 Beijing Winter Olympic Games and Winter Paralympic Games by means of symbol extraction and translation.The system can strengthen the link between urban context and high-speed railway station,and integrate railway culture into urban cultural landscape and cultural memory.