探讨新媒体时代高职院校广告设计专业人才培养体系

Enlightenment of Life Education Theory on College Chinese Education in Higher Vocational Colleges

新媒体的出现为广告市场带来了生机和挑战。经过多年发展的高职广告设计教育也取得了一定成果。然而新时期下媒体在变,消费者行为模式在变,市场环境在变,高职广告设计教育需跟上新媒体时代的发展趋势。高职院校是为社会提供一线人才的摇篮,能够跟上社会发展是高职院校教育的生命力。在新媒体环境下如何适应社会发展需要是高职广告设计教育必须思考和解决的问题。本文主要探讨新媒体时代高职院校的广告设计专业人才培养体系的优化。

The emergence of new media has brought vitality and challenge to the advertising market.After years of development of higher vocational advertising design education has also achieved certain results.However,under the new period,the media is changing,the consumer behavior mode is changing,the market environment is changing,and the higher vocational advertising design education needs to keep up with the development trend of the new media era.Higher vocational colleges are the cradle of providing talents for the society,and it is the vitality of higher vocational colleges to keep up with the social development.How to adapt to the needs of social development in the new media environment is a problem that must be considered and solved in higher vocational advertising design education.This paper mainly discusses the optimization of the training system of advertising and design professionals in higher vocational colleges in the new media era.