6John Gantz and David Reinsel, "Extracting Value from Chaos", IDC IVIEW, June, 2011.
7McKinsey Global lnstitue, "Big Data: The Next Frontier for Innovation, Competition, and Productivity", May, 2011.
8Helen Sun and Peter Heller, "Oracle Information Architecture: An Architect's Guide to Big Data", May, 2012.
9Office of Science and Technology Policy Executive Office of the President, "Obama AdministrationUnveils 'Big Data'Initiative:Announces $200 Million in New R&D Investments", March 29, 2012, http://www.whiteh:use.g:v/sites/defau:t/:es/mi:r:sites/:stp/big-data:ress-re:ease.pdf.
