大数据背景下高校精准思政工作的SWOT分析及策略建构

SWOT Analysis and Strategy Construction of Precise Ideological and Political Work in Colleges under the Background of Big Data

精准思政工作,是大数据背景下高校思政工作创新发展的新趋势。高校精准思政工作既有着德育数据采集全面化、问题呈现可视化、内容推送定制化等鲜明优势,但也存在精准育人理念待立、工作机制欠缺和专业性人才匮乏等现实不足;既具有国家积极推动的政策保障、技术创新发展的强力驱动和资本入局产生的积极连锁效应等发展机遇,同时也面临信息泛滥争夺教育对象注意力、大数据应用导致教育者"数字依赖"以及无差别的信息获取引发数据伦理危机等现实挑战。深入推进高校精准思政工作,需要统筹其内部优势与劣势、外部机遇与挑战,研究制定"四维一体"发展策略。

Precise ideological and political work is a new trend in colleges under the background of big data.Precision ideological politics work in colleges not only have the distinct advantages of comprehensive moral education data collection,visualization of problems,and customization of content push,but there are also inherent deficiencies in the lacking of precision education concepts,working mechanisms and specialized talents;It not only has development opportunities such as the country’s active promotion of precise ideological and political policy guarantees,the strong drive of technological innovation and the positive ripple effects generated by capital entry,but also faced with practical challenges such as information flooding for the attention of educational objects,big data applications leading to"digital dependence"of educators,and data ethics crisis caused by undifferentiated information acquisition.To deep thrust the precise ideological and political work of colleges,it is necessary to coordinate their internal advantages and disadvantages,external opportunities and challenges,and formulate a"four-dimensional integration"development strategy.