中国品牌经济的空间非均衡性研究——基于Dagum Gini系数与Markov链方法的实证分析

Research on Spatial Disequilibrium and Influencing Factors of Brand Economy Development in China:Based on Dagum Gini Coefficient and Markov Chain Method

21世纪是品牌经济的时代,中国必须走品牌强国之路,实现品牌经济的区域协调发展。研究运用Dagum基尼系数法,分析了中国大陆品牌经济发展的区域差异,通过Markov链探析中国大陆品牌经济发展的内部动态演进。研究结果显示,中国大陆区域品牌经济发展水平的“马太效应”显著,存在明显等级固化特征,各省区的品牌经济发展差异相对比较稳定,存在显著的循环累积因果效应,整体向高水平发展。因此要充分挖掘区域优势,打造地方特色品牌;深化市场改革,强化企业品牌建设主体功能;完善政府职能,加强品牌保护。

The 21st century is the era of the brand economy.China must take the road of brand power and achieve the coordinated regional development of the brand economy.The Dagum Gini coefficient method is used to analyze the regional differences in the event of Chinese brand economy,and the Markov chain is used to analyze the internal dynamic evolution of Chinese brand economy development.The Matthew Effect of the brand economic development level in China's Mainland is significant,and there is a precise level of solidification characteristics.The differences in the brand economic development among provinces and regions are relatively stable.There is a significant circular cumulative cause and effect,and the overall construction tends to a high level.Therefore,it is necessary to tap regional advantages and build local brands fully,deepen market reforms,strengthen the main functions of corporate brand building,improve government functions and strengthen brand protection.