以学生为中心的教学方法在市场营销课程中的应用策略——以游戏教学法为例

Application Strategies of Student Centered Teaching Method in Marketing Course——Through Taking Game Teaching Method as an Example

探讨了以学生为中心的教学方法在市场营销课程中的应用策略。游戏教学法作为新型教学手段,充分体现了以学生为中心,该方法可以使学生在游戏中掌握知识,使理论与实践紧密结合,是学习效果显著的教学方法。

The research explores the application strategies of student centered teaching method in marketing course.As the new teaching method,game teaching method fully reflects student centering.This method can make students grasp knowledge in games,and combines theory and practice tightly.This teaching method has significant learning effect.