沈阳发展赛龙舟项目体育旅游的SWOT分析——基于“南舟北移”的口号

SWOT Analysis of the Development of Sports Tourism of Dragon Boat Project in Shenyang——Based on the Slogan of the“Development of Dragon Boat Racing,Which is Originated from South China,in North China”

基于“南舟北移”的口号,对沈阳发展赛龙舟项目体育旅游进行SWOT分析,如:沈阳发展赛龙舟项目体育旅游的优势、劣势、机遇、困境、对策与建议。沈阳发展赛龙舟项目体育旅游对促进沈阳市体育旅游业发展、带动城市经济和提高市民健身意识都具有一定的促进作用。

Based on the slogan of the“Development of Dragon Boat Racing,Which is Originated from South China,in North China”,the research does SWOT analysis of the development of sports tourism of dragon boat project in Shenyang,i.e.the strengths,weaknesses,opportunities,threats,countermeasures and suggestions.The development of sports tourism of dragon boat project in Shenyang has certain promotion function in the development of sports tourism in Shenyang,the urban economy and citizen’s fitness consciousness.