自媒体提升高校思想政治教育亲和力的策略研究

Research on the Strategy of We Media to Improve the Affinity of Ideological and Political Education in Colleges and Universities

自媒体作为一种传播信息实时性、互动性、共享性的新兴媒体,在协调高校思想政治教育亲和力各要素,优化各要素与外部环境的关系,提升思想政治教育亲和力方面发挥了积极作用。但是,作为一把“双刃剑”,自媒体在为高校思想政治教育亲和力的提升带来发展机遇的同时,也使高校在教育者的话语权威、受教育者对社会主义核心价值观认同、网络信息监管机制方面面临挑战。本文通过研究如何提高教育者的媒介素养,进而实现社会主义核心价值观的价值引领以及开辟网络思政教育新模式的对策,以期提升高校思想政治教育亲和力。

As a kind of new media with real-time,interactive and shared information dissemination,"We Media"plays a positive role in coordinating various elements of affinity of ideological and political education in colleges and universities,optimizing the relationship between the elements and external environment,and improving the affinity of ideological and political education.However,as a"double-edged sword","We Media"not only brings devel opment opportunities for the improvement of the affinity of ideological and political education in colleges and universities,but also makes colleges and universities face challenges in terms of the discourse authority of educators,the identification in the educatees with the socialist core values,and the network information supervision mechanism.For this,the writer suggests that the media literacy of educators should be improved and then the value guidance of socialist core values can be realized and a new model of ideological and political education should be opened up on the Internet,so as to enhance the affinity of ideological and political education in colleges and universities.