“后大片”时代:网络电影的发展与思考

Post-Blockbuster Age:On the Development of Online-Only Movies

“后大片”作为一个可以被探讨的、具有时代感的学术概念,应和着网络电影在中国的飞速发展,能够对网络电影的推进产生新的思考。从全球化的视角观照中国的网络电影发展,不难发现,网络电影在被vlog、VR等新事物不断补充的过程中,和传统电影产生了新的区别。中国的网络电影在内容生产和传播上仍具有局限性,但它的商业气质、对后现代的表述、对电影观众概念的挑战,都具有一定优势。对于网络电影来说,网络视听媒介的支撑意义大过于其在内容和形式上的构建。媒介既具有将中国的网络电影带入全球化浪潮中的可能性,也具备颠覆传统电影认知的力量。

"Post-blockbuster"is a hot academic topic that is distinctively today.It echoes the rapid development of Chinese online-only movies and inspires their making.This article studies Chinese online-only movies from a global perspective and purposes that,compensated by vlogs and VR,they are distinctively different from traditional movies.They have considerable limitations in terms of production and communication,yet have advantages in commercialization,post-modern narrative,and challenging the concept of"the audience".Their support for the video streaming industry is much more important than the contents and forms of the movies themselves.Video streaming have the potential of bringing Chinese online-only movies into globalization and subverting the perception of traditional movies.