基于融媒体的跨文化传播功效提升路径研究

Research on How to Improve the Effectiveness of Cross-Cultural Communication based on Convergence Media

在融媒体时代,提高我国融媒体对外传播功效、传播中国文化、提高我国文化软实力具有重要意义。因此,相关主体应充分利用融媒体的特点,准确定位传播重点,加强国际定位研究,提高传播功效,加强培养复合型全媒体人才,深层次发掘传播内容,打造传媒品牌,打造对外传播的核心竞争力,推动融媒体跨文化传播向纵深发展。

In the era of convergence media,it is of great significance to improve the effectiveness of external communication with convergence media,spread Chinese culture,and improve the soft power of Chinese culture.Therefore,relevant subjects should make full use of the characteristics of the convergence media,accurately find out the focus of spreading,strengthen the study on the international orientation,improve the transmission efficiency,and strengthen the cultivation of multi-talents in all medias.They should also excavate the content for spreading in depth,build the media brand,and create the core competitiveness for overseas publicity so as to promote the in-depth development of convergence media in cross-cultural communication.