中国重点大学政策“马太效应”的表现及影响因素分析——基于消费者行为理论视角

Analysis of the Performance and Influencing Factors of the"Matthew Effect"of China's Key University Policies:Based on Consumer Behavior Theory

中国重点大学政策从“重点论”行为取向出发、以教育资源优化配置作为消费行为准则,导致“马太效应”不断加剧演化。本研究选取具有代表性的六所东部地区师范类院校,以六所师范高校的2019年财政决算、2010-2020年《教育研究》发文量和2020年社科基金项目数量为评估指标,量化探究重点大学政策实施过程中“马太效应”的表现形式,并基于经济学领域的消费行为理论深入分析重点大学政策中“马太效应”内外部影响因素。审视与分析我国重点大学政策的“马太效应”表现形式及其影响因素有助于推进我国重点大学政策转型发展,进而促使我国高等教育内涵式发展。

The policy of key universities in China starts from the"oriented theory"behavior orientation,and optimizes the allocation of educational resources as a consumption behavior criterion,leading to the constant intensifying and evolving of"Matthew Effect".In this study,six representative teachers'colleges were selected as research target.Using the financial budget of these universities in 2019,their papers published in Education Studies in 2010-2020,and the number of social science fund projects in 2020 as evaluation indicators,we quantified and explored the implementation of key university policies.The"Matthew Effect"is a form of expression,and based on the theory of consumer behavior in the field of economics,we analyzed the influencing factors of the"Matthew effect"in key university policies.Examining and analyzing the"Matthew Effect"manifestations of Chinese key university policies and its influencing factors will help promote the transformation and development of Chinese key university policies,thus promoting the connotative development of Chinese higher education.