“双十工程”背景下潍坊市文化旅游产业融合发展研究

Research on the Integrated Development of Weifang Cultural Tourism Industry Under the Background of"Double Ten Project"

在全球疫情影响下,旅游业以及整个经济发展面临极大挑战。为应对疫情对旅游的影响,加速文化产业与旅游产业的深度融合,助推新旧动能转换和经济快速健康发展,潍坊市着力推动文旅融合发展“双十工程”,在全市打造10家文化旅游集团、提升10家文化旅游景区,将潍坊市打造成为极具影响力和知名度的文化旅游地。论文从推进资源整合、建设人才队伍、提升品牌效益、强化宣传推介、着力业态创新等方面深入探讨了如何为文化旅游产业融合提供强劲动能、夯实人才保障、打造精品名片、创造无限商机以及提供更多契机。

Under the influence of the global epidemic situation,the tourism industry and the whole economic development are facing great challenges.In order to cope with the impact of the epidemic on tourism,speed up the integration of cultural and tourism industries,promote the transformation of old and new driving forces,and promote rapid and healthy economic development,Weifang City focuses on promoting the"Double Ten Project"of cultural and tourism integrated development,creating 10 cultural tourism groups and upgrading 10 cultural tourism scenic spots in the city,making Weifang a highly influential and well-known cultural tourism destination.From the aspects of promoting resource integration,building talent team,improving brand efficiency,strengthening publicity and promotion,and focusing on industry innovation,the paper deeply discusses how to provide strong momentum for the integration of cultural tourism industry,consolidate talent guarantee,create boutique name cards,create unlimited business opportunities and provide more opportunities.