新媒体视阈下河源民宿旅游经营策略分析

Analysis on the Management Strategy of Heyuan Home Stay Tourism from the Perspective of New Media

在新媒体飞速发展的今天,要振兴河源民宿旅游业,必须理解媒体的社交属性,利用大数据技术,致力于创新创意营销,以低投入高产出的导向,多渠道地拓展新媒体经营的领域。充分运用微信、微博、抖音、社交电商等多种新媒体模式,在新形势下推动河源民宿旅游业的健康发展。

In the rapid development of new media today, in order to revitalize the Heyuan home stay tourism, we must understand the social nature of new media, use big data technology, and dedicate to innovative creative marketing, so as to expand the new media business field through multi-channel with the low investment and high yield guidance. We can make full use of WeChat, Weibo, Tiktok, social e-commerce and other new media models to promote the healthy development of Heyuan home stay tourism under the new situation.