地方高校数字营销传播的创新训练模式研究

Research on innovative training mode of digital marketing communication in local colleges and universities

在互联网媒介高速发展的背景下,数字媒体兴起,用户触媒习惯由传统媒介转向数字媒体。文章对所阅读整理的文献进行总结和归纳,希望能为地方高校开展数字营销传播创新训练模式提供解决思路。

In the context of the rapid development of Internet media,the rise of digital media,the user catalyst habit changes from the traditional media to digital media.This paper summarizes the literature in the hope of providing solutions for local colleges and universities to carry out innovative training mode of digital marketing communication.