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大数据视域下高校网络舆情管理的新模式

New mode of public opinion management in colleges and universities from the perspective of Big Data
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摘要 伴随着信息化技术的持续发展,互联网对人们的生活、工作以及学习均产生了明显的影响。高校管理在信息技术的影响下也发生了明显的转变,其中也涉及舆情管理。在大数据环境下,高校的舆情管理工作必然需要积极转变与创新,但是目前在具体管理中仍然存在定位不准确、思想观念容易被带偏等现象。对此,为了进一步提高高校的综合育人水平,文章简要分析了大数据视域下高校网络舆情管理的新模式,希望能够为相关管理工作提供帮助。 With the continuous development of information technology,the Internet for people to live,work and learning are revealed a significant effect.For the management of colleges and universities,it has also presented an obvious change under the influence of information technology,which involves the management of public opinion.In the context of Big Data,the management of public opinion in colleges and universities is bound to need positive transformation and innovation.However,at present,there are still some problems such as inaccurate positioning and biased ideas in the specific management.Therefore,in order to further improve the comprehensive educational level of colleges and universities,this paper briefly analyzes the new mode of online public opinion management in colleges and universities from the perspective of Big Data,hoping to provide help for related management workers.
作者 邱宜宁 Qiu Yining(Xinyang Agriculture and Forestry University,Xinyang 464006,China)
机构地区 信阳农林学院
出处 《无线互联科技》 2021年第17期21-22,共2页 Wireless Internet Technology
关键词 大数据 高校 舆情管理 管理模式 Big Bata colleges and universities public opinion management management mode
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