合同、诚信和双边长期交易关系的管理

Contract,Trust and Management in Bilateral Long-term Transaction

合同理论能很好地解释独立交易双方的长期交易关系的机理。在合同理论基础上,作者提出了长期交易关系的管理模型,即通过合同、资产(资源)、权力和诚信之间的相互作用和合理安排来克服或降低机会主义的同时,提高交易方收益的模型。

Contract theory can well explain the mechanism of bilateral long term transaction relation of individual transaction.Based on contract theory,the paper proposes a model of managing bilateral long term transaction relation,that is,through coordinating and arranging contract,asset,resource,power and trust,both parties involved in transaction can reduce opportunism and improve earnings.