后疫情时代运动健身类APP用户的持续使用影响因素与多元组态路径——基于定性比较分析

Influencing Factors and Multi-configuration Path of Continuous Use of Sports Fitness Apps in Post-epidemic Era——Based on Qualitative Comparative Analysis

采用定性比较分析(QCA)方法,探寻运动健身类APP用户持续使用的影响因素,阐释不同影响因素组态效应的作用机理。研究纳入感知易用性、感知有用性、社交互动性、信任、感知成本、社群影响以及习惯7个核心前因变量。从单一要素看,无任何单一因素是用户持续使用与不持续使用的充分和必要条件。从fsQCA组态路径来看,运动健身类APP用户持续使用条件组态路径有四种,更高的社交互动性是促进运动健身类APP用户持续使用的关键要素,感知有用性和感知易用性并不是导致用户持续使用的必要或充分条件。从mvQCA组态路径来看,运动健身类APP用户持续使用条件组态路径有五种,其中用户的采纳行为会对后续持续使用行为产生“路径依赖”;用户不持续使用条件组态路径有两种,其他因素不变情况下,更低的感知有用性和感知易用性或者更不满意的感知成本能够导致用户不持续使用的发生。运动健身类APP用户持续使用影响因素构型具有因果的“非对称性”。建议APP运营企业转变思路,针对性地选择不同影响因素组态路径进行改进,提升后疫情时代运动健身类APP用户的持续使用。

With the qualitative comparative analysis(QCA)method,the paper explores the influencing factors of the continuous use of the sports fitness APPs and explains the mechanism of the configuration effects of different influencing factors.The study includes 7 core antecedent variables,perceived ease of use,perceived usefulness,social interaction,trust,perceived cost,community impact,and habit.From a single element perspective,no single factor is sufficient and necessary for the continuous use and non-continuous use of the user.In terms of the fsQCA configuration path,there are four kinds of conditional configuration paths for sports fitness APP users,and the higher social interaction is the key element to promote the continuous use of sports fitness APP users,and the perceived usefulness and perceived ease of use are not necessary or sufficient conditions for continuous use.In terms of the mvQCA configuration path,there are five kinds of conditional configuration paths for sports fitness APP users,in which the user’s adoption behavior will produce“path dependency”on subsequent continuous use behavior.There are two types of conditional configuration paths that users do not continue to use,and lower perceived usefulness and perceived ease of use,or more unsatisfactory perceived costs can lead to the unsustainable use.It is recommended that APP operators change their thinking,select different influencing factor configuration paths,and improve the continuous use of sports fitness APP users in the post-epidemic era.