博物馆文创产品中的符号语意与传达——以故宫文创产品为例

Semantics and Communication in Design of Museum Cultural and Creative Products,A Case Study on Cultural and Creative Products of The Palace Museum

文化符号语意的塑造与传达是文创产品设计过程中需要考虑的重要环节。通过产品所传达的文化语意效果,关系着该文化在当下的年轻化发展。文章基于符号语意的相关理论,以故宫衍生产品中的文化符号为例,分析开发者如何将博大精深的故宫文化,转化为适用于产品的文化符号,并总结其转化方式。

The shaping and communication of the cultural semantics is an important part in the design process of cultural and creative product.The cultural semantic effect conmmunicated by the product is related to the development of the youth culture.Semantics-based theory for signs,taking the cultural signs in the derivative products of the The Palace Museum as an example,this article analyzes how the developers communicate the profound Forbidden City culture by the cultural products,and summarizes the methods of communication.