基于乡村振兴背景下的地区品牌设计项目在视觉传达设计实践教学中的改革

Regional Brand Design Project based on the Background of Rural Revitalization Reform in Visual Communication Design in Practical Teaching

在乡村振兴政策的帮扶下,可以通过视觉传达品牌设计的力蜃带动贫困地区支柱型产业的发展。以这一理念为主的地区品牌设计扶贫项目,能为贫困地区经济带来新的活力和更大的市场。同时,将乡村振兴地区品牌设计项目放入高校实践教学当中去,能够让高校实践教学更具有真实性、实效性和社会责任性。培养在校大学生将自己所学知识运用到实际项目中,了解理论知识与实际应用之间的差距,做到学以致用,鼓舞更多的大学生积极投身到扶贫工作中去,也有利于培养大学生强烈的社会责任感和勇于奉献的精神。

With the help of rural revitalization policies,the power of visual communication brand design can drive the development of pillar industries in poor areas.This concept of regional brand design poverty alleviation projects,can bring new vitality to the economy of poor areas and a bigger market.At the same time,putting brand design projects in rural revitalization areas into practical teaching in colleges and universities can make practical teaching in colleges and universities more authentic,effective and socially responsible.To train college students to apply what they have learned to practical projects,to understand the gap between theoretical knowledge and practical application,and to put what they have learned into practice.Encourage more college students to take an active part in poverty alleviation work.Cultivate college students'strong sense of social responsibility and the spirit of dedication.