叙事性传播在档案展览中的应用与分析

The Application and Analysis of Narrative Transmission in Archives Exhibition

叙事性传播符合大众的认知模式,能够有效吸引受众的注意,取得较好的传播效果。文章对档案展览应用叙事性传播的原因进行探究,从结构叙事、文本叙事、空间叙事和互动叙事入手,遴选代表性案例展开分析,进而提出了拓宽叙事性传播的参与主体、丰富档案展览的叙事内容、创新档案展览的叙事形式的优化策略,以增强档案展览中叙事性传播的效力。

Because narrative transmission conforms to the public's cognitive mode,it can effectively attract the public's attention and achieve better communication effect.This paper tries to explore the reasons of using narrative transmission in archives exhibition,starting with structural narrative,text narrative,spatial narrative and interactive narrative,selects the representative cases,and analyze them in depth.Then suggests that we should broaden the narrative participant,rich the narrative content,innovate the narrative forms,in order to enhance the effectiveness of the narrative transmission in archives exhibition.