体育与科技融合助推体育产业高质量发展:逻辑、机制及路径

The Logic,Mechanism and Path of Boosting the High-quality Development of Sports Industry through the Integration of Sports and Technology

在新一轮科技革命和产业变革加速演进下,体育与科技融合已成为中国体育产业高质量发展的重大战略选择和核心引擎。以产业经济学理论为基础,运用文献资料和案例分析方法,在阐明体育与科技融合、体育产业高质量发展内涵基础上,探寻体育与科技融合助推体育产业高质量发展的逻辑、机制与路径。研究发现:逻辑维度上,体育与科技依托技术融合、产品融合、市场融合、业态融合催生出新技术、新产品、新市场、新业态等新供给,培育出体育消费新需求、新模式,促进了体育产业的供需良性互动,有助于破解体育产业发展质量不高等问题;机制维度上,体育与科技融合发挥结构优化效应、效率提升效应和价值创造效应,助推体育产业高质量发展。在此基础上,从体育与科技融合宏观层面的机制创新与政策保障、中观层面的合作协同与平台建设、微观层面的强化创新与三维共力提出其助推体育产业高质量发展的路径。

With the new round of technological revolution and the accelerated evolution of industrial reforms,the integration of sports and technology has become a major strategic choice and core engine for the high-quality development of China's sports industry.Based on the theory of industrial economics,this article uses literature review and case analysis to clarify the connotation of the integration of sports and technology and the high-quality development of the sports industry,upon which it further explores the logic,mechanism and path of the integration of sports and technology boosting the high-quality development of the sports industry.The results show that:on the logical dimension,sports and technology rely on technology integration,product integration,market integration,and business format integration to give birth to new supplies of new technologies,new products,new markets,new formats and cultivate new demand,new models of sports consumption,so as to promote the benign interaction between supply and demand of sports industry and help solve problems such as the low quality of the development of the sports industry;From the perspective of mechanism,the integration of sports and technology plays a role of structure optimization,efficiency improvement and value creation to boost the high-quality development of sports industry.On this basis,from the macro level of mechanism innovation and policy guarantee,the meso level of cooperative collaboration and platform construction,the micro level of strengthening innovation and three-dimensional joint efforts,this paper proposes paths to boost the high-quality development of the sports industry through the integration of sports and technology.