新冠肺炎疫情对城乡居民消费的影响研究

Study on the Impact of COVID-19 Epidemic on Consumption of Urban and Rural Residents

2020年伊始,新冠疫情席卷全球211个国家和地区,全球经济受到重创。本研究立足于此次事件对城乡居民消费的影响,在湖北省内获得了1428份有效问卷。在微观经济方面,针对消费者消费信心受挫、农产品滞销等问题,提出消费券发放、线上线下共销等改进措施;在宏观经济方面,分析行业的运营困境,提出相关举措。本文旨在研究城乡居民消费水平,为后续刺激消费政策提供研究基础和调研支持。

At the beginning of 2020, the COVID-19 epidemic has swept across 211 countries and regions around the world, and the global economy has been hit hard. Based on the impact of this event on the consumption of urban and rural residents, 1428 valid questionnaires have been collected in Hubei Province. In the micro-economy, in response to the frustration of consumer confidence and poor sales of agricultural products, such as the issuance of consumer vouchers and online and offline co-selling;In the macro-economy,the paper analyzes the operating difficulties of the industry and proposes relevant measures. This article aims to study the consumption level of urban and rural residents and provide research foundation and research support for subsequent consumption stimulus policies.