2022年冬奥会背景下京津冀大众滑雪赛事协同发展研究

Collaborative Development of Mass Skiing Events in Beijing,Tianjin and Hebei Under the Background of 2022 Winter Olympics

采用文献资料法、专家访谈法和实地调查法,旨在对2022年冬奥会背景下京津冀大众滑雪赛事协同发展的政策、组织架构、运行机制、赛事体系、文化建设、市场推广和新闻宣传等方面进行深入研究。结合哈肯的协同理论,研究认为,京津冀大众滑雪赛事协同发展应明确赛事协同发展的目标,建立健全赛事协同发展组织架构与运行机制,完善赛事协同发展体系,加强赛事协同文化建设,开拓创新赛事营销渠道,提高新闻宣传效率;同时,这些系列举措对推动我国其他区域体育赛事协同发展具有不可或缺的参考价值。

By using the methods of literature review,expert interview and field investigation,this paper aims to make an in-depth study on the policy,organizational structure,operation mechanism,event system,cultural construction,market promotion and news publicity of the coordinated development of Beijing-Tianjin-Hebei sports events,under the background of the Beijing 2022 Winter Olympics Games.Based on Haken’s theory of synergy,the research holds that the collaborative development of Beijing-Tianjin-Hebei mass skiing events should clarify the goal of the cooperative development of events,establish and improve the organization and operation mechanism,improve the event cooperative development system,strengthen the construction of event cooperative culture,explore and innovate the marketing channels of events,and improve the efficiency of news publicity.And these series of measures have an indispensable reference value to promote the cooperative development of regional sports events in China.