文化资源视角下东北地区冬季体育观光化发展研究

Development of Winter Sports Touristization in Northeast China from the Perspective of Cultural Resources

在北京2022年冬奥会即将召开的背景下,以体育人类学田野调查为主要研究方法,对文化资源视角下东北地区冬季体育观光化发展进行研究。结合东北地区文化资源特点,阐述文化资源与冬季体育观光化的内在联系。以数据和实证为基础归纳东北地区冬季体育观光化总体现状,整理出冬季体育观光化发展现存的主要问题:东北地区冬季体育观光化文化特征不明显;冬季体育观光化优势地位面临挑战;冬季体育观光化产业化程度有待提升。以文化资源为视角分析了该地区冬季体育观光化发展的民族体育文化、竞技体育文化、休闲体育文化以及政策与制度导向等4点优势,提出了针对文化资源作用于东北地区冬季体育观光化的发展路径。

Under the background of Beijing 2022 Winter Olympic Games,this paper studies the touristization development of winter sports in northeast China from the perspective of cultural resources by using the field survey of sports anthropology as the main research method.Based on the characteristics of cultural resources in northeast China,the internal relationship between cultural resources and touristization of winter sports is expounded.On the basis of data and empirical evidence,this study summarizes the overall situation of winter sports touristization in northeast China,and sorts out the main problems existing in the development of winter sports touristization:the cultural characteristics of winter sports touristization in northeast China are not obvious.The dominant position of winter sports touristization is facing challenges,and the degree of industrialization of winter sports touristization needs to be improved.From the perspective of cultural resources,this paper analyzes the four advantages of the development of winter sports touristization in this region,such as national sports culture,competitive sports culture,leisure sports culture and policy and system orientation,and puts forward the development path of the effect of cultural resources on winter sports touristization in northeast China.