公共文化价值观的拓展——从卡通形象介入公共艺术谈起

Expansion of Public Cultural Values:On the Intervention of Cartoon Image in Public Art

传统的公共艺术承载着精英文化价值,延续了古典主义艺术承载的文化价值取向。近年来,随着卡通形象对公共艺术领域的影响,平民化的公共审美价值也开始进入了公共艺术的价值范畴之内。随工商业时代的发展,主流的传统精英文化逐步与流行文化形成互补,古典主义美学价值观和大众美学价值观的碰撞,在丰富了社会文化形态的同时,也满足了不同阶层在精神层面的需求。卡通艺术是中世纪之后从与传统艺术的对抗中产生的,现代以来又以流行文化的面貌出现。卡通形象介入公共艺术,使其审美价值开始转向平民社会,扩展了公共艺术的参与性。本文通过国内外的卡通形象介入公共艺术的案例,分析卡通形象公共艺术文化的受众对象、心理因素、表现形式等,梳理了当代公共文化价值观的扩展问题。

Traditional public art generally carries the value of elite culture and continues the cultural value orientation of classical art.In recent years,with the cartoon image entering the field of public art,the public aesthetic value representing the common people has also entered the value category of public art.With the development of industry and commerce,the mainstream traditional elite culture gradually complements the popular culture and vice versa.The collision of classical aesthetic values and popular aesthetic values enriches the social and cultural forms and meets the spiritual needs of different classes.Cartoon art came into being in the confrontation with traditional art after the Middle Ages,and has appeared in the form of popular culture since modern times.The intervention of cartoon image in public art makes its values turn to civilian society and expands the participation of public art.This paper analyzes the audience,psychological factors and forms of expression of public art and culture of cartoon image through the cases of cartoon image intervening in public art at home and abroad,and sorts out the expansion of contemporary public cultural values.