数据资产收益和期限量化及其折现率确定方法

Quantification of Data Asset Income and Maturity and its Discount Rate Determination Method

数据资源外延大于数据资产,主数据又是数据资产的核心,数据资产作为企业重要无形资产,收益法应是通常的评估方法,数据资产收益法评估有超额收益法、许可费节省法、增量收益法、绿地法等具体模型。笔者认为,超额收益法应是数据资产收益法评估中的常用模型,数据资产的剩余经济寿命期从空间和时间角度看应是有限年期,应在价值影响因素评价的基础上结合主数据分析通过流失率来确定,折现率应在整体WACC基础上调整确定并进行WARA检验。

The extension of data resources is greater than that of data assets. Master data is the core of data assets. Data assets are important intangible assets of enterprises. Income method should be the usual evaluation method. The income method evaluation of data asset has specific models such as excess earnings method, license fee saving method, incremental income method and Greenfield Method. The author believes that the excess earnings method should be a commonly used model in the evaluation of the data assets. The remaining economic life of the data asset should be a finite period from the perspective of space and time. It should be combined with master data analysis based on the evaluation of value influencing factors. It is determined by the attrition rate, and the discount rate should be adjusted and determined on the basis of the overall WACC and WARA inspection should be carried out.