图像“热”时代的思想政治工作现实审视及“冷”应对

The Realistic Investigation of Ideological and Political Work in Popular Image Era and its Calm Response

图像以灵动而不失理论说服力的方式吸引大学生并走进其精神生活,随之在思想政治工作领域掀起图像“热”潮。图像“热”时代有益于思想政治工作过程抽象认知和立体感知、文字阐释和图像叙事、形象构建和思想蕴涵的统一。同时,思想政治工作在内容、功能、方式、话语维度发生了现实转换。因此,为实现图像“热”时代的思想政治工作的健康发展,需在回归图像本真中丰富内容,在传递图像价值中升华意蕴,在优化图像结构中转换形式,在发挥图像功能中强化表达。

The image attracts college students and enters their spiritual life in a clever and theoretically persuasive way,and then there is an image“popular”in the field of ideological and political work.The era when images are popular is conducive to the unification of abstract cognition and three-dimensional perception,text interpretation and image narration,image construction and ideological implication in the process of ideological and political work.At the same time,ideological and political work has undergone a realistic transformation in the dimensions of contents,functions,methods,and discourses.Therefore,in order to achieve the healthy development of ideological and political work in the era of popular images,it is necessary to enrich the content s in returning to the true nature of the image,convey the sublimation meaning in the value of the image,optimize the conversion form in the image structure,and strengthen the expression in the image function.