非医类大学生的中医药认知现状与提升策略——以北京市9所高校为例

Current situation of TCM cognition and promoting strategies of non-medical college students: A case study of 9 universities in Beijing

以北京市9所非医专业高校大学生为调查对象,运用问卷调查法了解学生对中医药的认知现状。研究发现,大部分非医类大学生对于中医药有一定了解,对中医药的优势及作用能够给予中肯的评价,对中医药未来的发展抱有信心。调查也发现,部分非医类大学生对中医药知识了解相对匮乏,不仅对中医药认识不够充分,而且对中医药发展存在偏见,显示出非医类大学生与中医类大学生相比对中医药的认知程度存在较大差异的客观事实。认为其原因主要是非医类大学生缺乏中医药知识、专业差异导致对中医药关注不足、高校缺乏对中医药知识的宣传与普及和中医药发展中的乱象导致大学生认知偏差。提出提升高校大学生对中医药的认知水平、助推中医药在非医类学生中的推广与普及的策略:一是政府应重视推广中医药融入高等院校教育;二是充分利用新媒体平台,拓展高校中医药多元化传播途径;三是科普化、通俗化中医理论,推动中医药知识走进校园。

This study aims to investigate TCM cognition of non-medical college students of 9 universities in Beijing by questionnaire survey. The findings show that the majority of non-medical college students have some knowledge of TCM,with objective and positive attitudes towards the role and value of TCM,and have confidence in the future of TCM. However,the same study also reveals that some students’ understanding of TCM is quite inadequate,thus they tend to have biased opinions to TCM,which constitutes significantly different attitudes between TCM students and non-medical students. It is believed that inadequate TCM knowledge,lack of TCM popularization at college level and problems in the course of TCM development may give rise to the non-medical students’ cognitive bias towards TCM. In order to further improve the TCM cognition level of college students and promote the popularization of TCM among non-medical students,we should adopt the following strategies: Firstly,the government should attach importance to promoting the integration of TCM into higher education institutions. Secondly,we should make full use of new media platforms to expand diversified channels of TCM dissemination in higher education institutions. Thirdly,we should popularize TCM theories and knowledge in higher education institutions.