智能算法应用下政治传播的变革、潜在风险与效果提升路径

The Reform,Potential Risks and Effect Improvement Path of Political Communication with the Use of Intelligent Algorithm

传统政治传播是点对面的线性传播,它具有明显的科层化特征和物理空间性特点,这一传播模式难以解决信息过载情况下社会信息生产过剩与个体有效信息获取匮乏之间的矛盾。智能算法的应用推动了算法传播的发展,这一传播模式实现了信息生产和个体需求之间的精准配置,解决了信息过载情况下社会信息生产过剩与个体有效信息获取匮乏之间的矛盾。智能算法的应用催生了新闻把关的算法化,推动了政治信息推送的精准化,并由此导致了反沉默螺旋效应和议程设置个性化,从而引发了政治传播变革。与此同时,智能算法在政治传播中的应用也引发了功利主义危机、算法偏见陷阱、权利实现悖论和算法壁垒困境等潜在风险,从而影响政治传播效果的提升,需要通过强化算法价值理性、克服算法偏见缺陷、化约算法精准推送风险、规制算法壁垒不利影响等路径提升智能算法应用下的政治传播效果。

The traditional political communication is a linear propagation of point to surface,which has the obvious characteristics of bureaucracy and physical space.This mode of communication is difficult to solve the contradiction between overproduction of social information and the shortage of effective information acquisition by individuals under the circumstance of information overload.The use of intelligent algorithm promotes the development of algorithm propagation.This mode of propagation achieves the precise configuration of information production and individual needs,thus solving the contradiction between overproduction of social information and the shortage of effective information acquisition by individuals under the circumstance of information overload.The application of intelligent algorithms has given birth to the algorithmic control of news and promoted the accuracy of political information push,and then leads to anti-silence spiral effect and personalized agenda setting,triggering the reforms of political communication.At the same time,the use of intelligent algorithm in political communication has also caused some potential risks,such as utilitarianism crisis,algorithm bias trap,right realization paradox and algorithm barrier dilemma,which affect the promotion of political communication effect.Therefore,we need to strengthen the value rationality of algorithm,overcome the defect of algorithm bias,reduce the risk of accurate recommendation of algorithm,and regulate the adverse impact of algorithm barrier path,so as to improve the political communication effect under the application of intelligent algorithm.