高职院校融媒体中心建设路径研究

Research on the Construction Path of Convergence Media Center in Higher Vocational Colleges

媒体融合已成为新时期高职院校进一步巩固校园宣传思想文化阵地、壮大主流思想舆论的工作核心和重点。文章从高职院校融媒体中心建设的现实需要出发,对当前高职院校媒体存在的机构独立、人员结构不合理、产品内容无新意、传播效果不理想、资金投入不到位等问题进行分析,并从空间布局、组织架构、体制机制、人才培养、技术支持、教学实践、资金投入等方面提出可行性建议,为更好地推动高职院校融媒体中心建设提供理论依据和方法借鉴。

The media convergence has become the core and focus of higher vocational colleges in the new era to further consolidate the campus’ s propaganda and cultural position and strengthen the ideological public opinion.Based on the actual needs of the construction of media center in higher vocational colleges,this article analyzes the problems of institutional independence,unreasonable staff structure,non-current product content,unsatisfactory communication effects and insufficient capital investment in the media of higher vocational colleges.This article provides theoretical basis and method reference for promoting the construction path of convergence media center in the aspects of spatial layout,organizational structure,system mechanism,talent training,technical support,teaching practice and capital investment in higher vocational colleges.