摘要
As China embraces its threechild policy,China’s maternity and kids market can expect a boom.In the past two years,China’s maternity and kids FMCG market has continued to grow.According to the 2021 White Paper of Maternal and Child Industry published by Ocean Engine,with a compound annual growth of 5.6%,the total trading volume of maternity and kids market reached RMB 15.6 billion in recent 12months,an increase of about RMB 800million from the same period last year.