当代大学生荆楚文化内隐认同现状研究

Implicit Identity of Jingchu Culture:A Research on Contemporary College Students

目的:探讨大学生对荆楚文化的整体认同—类别认同—子类别认同的现状。方法:选用单类内隐联想测验法(SC-IAT)、内隐联想测验法(IAT)和情感错误归因法(AMP)对湖北省的62名大学生进行了三个实验研究。结果:(1)大学生对荆楚文化持积极的内隐认同态度。(2)相较于荆楚精神文化,大学生对荆楚物质文化认同度更高。(3)大学生对荆楚生活饮食、自然景观和遗址建筑的认同要显著高于历史文物、民间服饰。建议:重视大学生对荆楚精神文化的认知,并加强荆楚历史文物、民间服饰的保护与创新。

Objective:to explore the status quo of college students’overall identity-category identification-subcategory identification of Jingchu culture.Methods:62 college students in Hubei province were studied with three experiments:Single CategoryImplicit Association Test(SC-IAT),Implicit Association Test(IAT)and Affect Misattribution Procedure(AMP).Results:(1)college students hold a positive attitude towards Jingchu culture.(2)college students’identification with Jingchu material culture is higher than Jingchu spiritual culture.(3)college students’identitification with the local food,natural landscape,historic sites and architecture is significantly higher than the historical relics and folk costumes.Suggestion:attention should be paid to the perception of Jingchu spiritual culture by college students;and the protection and innovation of Jingchu historical relics and folk costumes should be strengthened.