媒介景观时代的审美同质化批判性解读

Critical Interpretation of Aesthetic Homogeneity in the Era of Media Landscape

当下社会媒介景观无处不在,打破了日常生活空间与神圣空间之间的区隔,使审美消解于日常生活中,曾经的严肃、明确与价值被一种流水线作业替代,进入了单一、匮乏与同质化的状态。审美同质化主要表现为审美对象、审美情感、审美时间与审美空间的同质化;而媒介景观自身的图景性特点所导致的能指与所指符号链条的断裂、媒介景观制造的消费偶像对审美的诱导以及后现代文化泛滥引起的审美深度与距离感的消失则是导致审美同质化现象出现的重要原因。

At present,the social media landscape is everywhere,breaking the separation between the daily life space and the sacred space,and making the aesthetics dissolve in the daily life.The once serious,clear and value are replaced by a kind of assembly line operation,and enter a state of singleness,scarcity and homogenization.The fracture of signifier and signified symbol chain caused by landscape characteristics,the aesthetic induction of consumer idols made by media landscape,and the disappearance of aesthetic depth and distance caused by the proliferation of postmodern culture are important reasons for the emergence of aesthetic homogenization.