媒介研究的本体论转向及其意义

The Ontological Turn of Media Studies and Its Significance

传统的媒介研究主要以主客二元对立的思维模式为主,将媒介视为人们认识客观世界的工具,从媒介功能主义考察媒介效果和媒介控制,注重数据的收集、整理与清算。而媒介本体论研究则以主体间性的思维模式去审视媒介,从哲学本体论的视角揭示媒介与人、社会之间的相互建构关系,进而导致了媒介研究的理论转向。媒介研究的本体论转向不仅为媒介理论的发展奠定了理论基础,而且对当今的媒介研究具有重要的指导意义。

Traditional media research mainly regards media as a tool for people to understand the objective world based on the thinking mode of dualistic antagonism between subject and object.It examines media effects and media control from the perspective of media functionalism and focuses on data collection,sorting and liquidation.However,media ontology research approaches media with the thinking mode of intersubjectivity,and reveals the mutual construction relationship between media,human and society from the perspective of philosophical ontology,which leads to the theoretical turn of media research.The ontological turn of media research not only lays a theoretical foundation for the development of media theory,but also has an important guiding significance for today's media research.