公共传播视域下国庆庆典影像传播中的对话策略

Dialogue Strategies in National Day Celebration Video Communication from the Perspective of Public Communication

国庆庆典作为一种仪式唤起了人们共同的历史记忆,其自身也会成为重大的历史事件被载入史册。记录国家公关仪式的国庆庆典影像同样能构成人们的共同记忆,成为一种独特的公关文本。国庆庆典影像传播是一个公共领域,多元主体在这个场域中通过对话从而实现认同。通过议题设置、视觉修辞、影像叙事等三个方面对四次国庆庆典影像进行解读,分析国庆庆典影像传播实现形塑认同的策略及发展路径。

As a ritual that evokes common historical memories,the National Day celebration itself will be recorded as a major historical event.The National Day celebration video recording the national public relations ceremony can also constitute the common memory of people and become a unique public relations text.National Day celebration video communication is a public domain in which multiple subjects realize identity through dialogue.Topic setting,visual rhetoric,image narrative are employed to interpret the images of four National Day celebrations,and analyze the strategy and development approach of the National Day celebration image communication to shaping identity.