计算机数字技术在视觉传达中的应用探究

Application of Computer Digital Technology in Visual Communication

现代社会进入数字化、现代化的发展阶段,信息技术以及互联网技术对人们的现实生活有关键影响。计算机将声音、图像、文字等组合应用,将信息展现形式转变,并提供视觉交流互动的条件。在视觉交流设计阶段,合理利用计算机技术,实现科技手段与艺术手段结合,能够将视觉传达效果提升,最终展现艺术特质。现代科技产业发展过程中,融合多媒体技术手段,给人们的现实生活提供诸多的便捷条件,相较于传统的社会运作方式,数字化的时代发展背景之下,视觉传达过程中各种行为模式、思想方式有了较大的变化,人们对美的感知能力有明显的变化。在视觉交流设计期间,将美术设计视为核心,将艺术形式调整,能够给社会发展带来较大影响,有关于视觉传达产业升级与技术转化,笔者将结合实践开展细致化论述。

The modern society has entered the stage of digital and modern development,and information technology and Internet technology have a key impact on people's real life.The computer combines sound,image,text and so on,transforms the information display form,and provides the condition of visual communication and interaction.In the visual communication design stage,the rational use of computer technology,the combination of scientific and technological means and artistic means can improve the visual communication effect and finally show the artistic characteristics.In the process of the development of modern science and technology industry,the integration of multimedia technology means provides many convenient conditions for people's real life.Compared with the traditional social operation mode and the background of digital era development,various behavior modes and thinking modes in the process of visual communication have changed greatly,and people's perception of beauty has changed significantly.During the visual communication design,the art design is regarded as the core,and the adjustment of art form can bring great influence to the social development.For the upgrading of visual communication industry and technology transformation,the author will carry out detailed discussion combining with practice.