基于网络文本的历史文化村镇景观保护与发展研究——以福州嵩口古镇为例

Research on Landscape Protection and Development of Historic Village and Town Based on Web Text—A Case Study of Songkou Ancient Town in Fuzhou City

由于历史文化村镇是我国传统人居环境的优秀代表,其健康可持续发展是乡村振兴背景下多学科密切追踪的热点课题。选取中国历史文化名镇嵩口古镇作为对象,运用内容分析法对其网络文本大数据进行采集、清洗、预处理、内容挖掘与可视化解析,完成了景观认知形象分析与情感分析,结果表明:①景观认知形象要素的关注度与认知深刻度由高至低为环境背景、物质人文景观、游览体验、非物质人文景观、配套服务设施、自然景致。②总体、男性与女性网络文本语义网络均呈显著的“核心-次核心-过渡-外围”圈层发散结构。男性与女性在景观偏好上存在一定的差异。③网络文本的游客整体满意度较高,引发消极情绪的主要因素分别为负面游览体验、配套服务设施不佳及物质人文景观不佳。为此,尝试从增强山水自然感知,完善配套服务设施,丰富游览体验3个方面提出了嵩口古镇景观保护与发展的建议。

Historic villages and towns are excellent representatives of Chinese traditional human settlements.Their healthy and sustainable development is a hot topic closely tracked by multiple disciplines under the background of rural revitalization.This study selects the Songkou Ancient Town,a famous historic town in China,as the object.This paper uses the way of content analysis to collect,clean,preprocess,content mining and visually analyze the big data of text.The landscape cognitive image analysis and sentiment analysis are completed.The results show that:①The degree of attention and depth of recognition of the landscape recognition image elements,from high to low,are environmental background,material cultural landscape,sightseeing experience,intangible cultural landscape,supporting service facilities,and natural scenery.②The overall,male and female web text semantic networks all present a significant"core,sub-core,transition and periphery"circle divergence structure.There are certain differences in landscape preferences between men and women.③The overall satisfaction of web text is relatively high.The main factors that trigger negative emotions are negative tour experience,poor supporting service facilities,and poor material cultural landscape.Finally,this paper tries to put forward suggestions for the landscape protection and development of Songkou Ancient Town from three aspects:enhancing the perception of natural landscape,improving supporting service facilities,and enriching the tour experience.