少数民族传统文化的发展传播学研究——以云南省丽江市东巴文化为例

Development Communication Studies on Traditional Cultures of Ethnic Minorities: A Case Study of Dongba Culture in Lijiang City, Yunnan Province

从20世纪50年代末以来,发展传播学作为一种旨在把现代传播技术和理念纳入传统地区发展的理论范式,进入后发地区学者和施政者的视野。其中所突出强调的传统与现代化结合的思路框架,对考察少数民族地区文化发展与经济建设具有现实的借鉴意义。发展传播学可以很好地解释近年来云南省丽江市东巴文化的传播现象,借助网络等现代化的传播渠道,古老的纳西族东巴文化获得了前所未有的关注,纳西传统文化也因此得到了一定程度的复兴,有针对性地提出了"数字丽江""数字纳西"等新媒介传播对策与建议。

Since the end of 1950 s, as a theoretical paradigm aimed at integrating modern communication technology and ideas into traditional regional development, development communication studies has entered the field of vision of scholars and policymakers in later-developing regions. The thought framework of the combination of tradition and modernization is of practical significance to the cultural development and economic construction of the ethnic minority areas. Development communication studies can well explain the dissemination phenomenon of Dongba culture in Lijiang City, Yunnan Province in recent years. Thanks to modern communication channels like the Internet, the ancient Dongba culture of Naxi ethnic group has attained unprecedented attention throughout the world, thus contributing to the re revitalization of the traditional Naxi culture. The paper therefore puts forward such new media communication strategies and suggestions as building "Digital Lijiang" and "Digital Naxi".